Universe 02

Plant Plant

Plant Plant started as an urban construction firm that specialised in green walls buildings with ground breaking organic soilless technology from Japan. As they were ready to expand their business from B2B to B2C audiences, we curate a new brand language that allows Plant Plant to communicate not just as a corporate expert but also a consumer-centric brand.

Among a pool of business offerings, I extracted their focused business goals and translate their green mission into tangible projects. We set the company base tone as a global green movement - a brand with efforts to practice Green Ethics and to promote usage of Green Innovative Technologies.

I crafted a Plant Plant visual language that includes brand and sub-brand logos, brand identity, brandbook, age-group targeted educational programme and illustration campaigns.

www.plantplantholding.com