Universe 04
Polly & The Other Side
I met Polly Green in India and she was looking for assistance in branding her professional channeling work.
I have spent days communicating with Polly and tried to understand what channeling really is. Channeling can be abstract and superstitious for most people. But in fact it is the natural state of being for some people. And it shouldn’t be scary.
First, I helped Polly to define her business nature, found the brand name and set the tone of voice within her brand. Then I created the universe of The Other Side with heart-face characters depicting all the entities in the unseen world Polly would channel to help her clients. These visual elements also help Polly to communicate to her clients in a positive and heartwarming way.